"For sustainable product strategies and innovative service concepts, it is nowadays essential to know the potential target groups and their context of use in detail and to include this knowledge in the development of ideas at an early stage. A target image that is aligned with the users and their environment guarantees later success for the product and its application."
Wiebke Kudernatsch
About effective and good design work in the
product & service area
Impact-Oriented
Product & Service Design
UX DRIVEN PROJECT SETUPS. PRODUCT DISCOVERIES. DESIGN MANAGEMENT. Design Thinking. IMPACT-ORIENTED SERVICE DESIGN TRAININGS. STRATEGIC PRODUCT DESIGN.
EN 
DE