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Product & Service Design Management.
As an agile design coach and strategic product designer, I advise B2B and B2C companies and teams processually and methodically in idea & design development.
As an agile design coach and strategic product designer, I advise companies processually and methodically in idea and design development:
![](https://audienceinmind.com/wp-content/uploads/2018/12/Academics.png)
Vision Building - Setting up a product vision based on user and business insights
![](https://audienceinmind.com/wp-content/uploads/2018/12/Accuity.png)
Product Discovery - Development of an experience design strategy using Lean UX and user research methods
![](https://audienceinmind.com/wp-content/uploads/2018/12/Arvato.png)
UX Training - Implementation of UX & Design Thinking training to increase innovation
![](https://audienceinmind.com/wp-content/uploads/2018/12/DM.png)
Method trainings - Strengthening the product strategy; Development of an internal UX method toolbox
![](https://audienceinmind.com/wp-content/uploads/2018/12/Elbsurfer.png)
Product Discovery - Strengthening product development in the area of user-centred development processes and methods
![ergo logo](https://audienceinmind.com/wp-content/uploads/2023/02/ergo-logo-1.png)
UX & Design Management - Establishing processes and methods. Strengthening research measures
![](https://audienceinmind.com/wp-content/uploads/2018/12/Finanzcheck.png)
Design Sprints - Strengthening product development in user-centered development processes and in setting up discovery processes
![](https://audienceinmind.com/wp-content/uploads/2018/12/FFF.png)
Design Thinking - Implementation of Design Thinking training; Support in persona development for the product
![](https://audienceinmind.com/wp-content/uploads/2018/12/Focus-1.png)
Ideation - Implementation of a product ideation, support in the use of Lean UX and experience mapping methods
![](https://audienceinmind.com/wp-content/uploads/2018/12/Burda.png)
Design Thinking - Coaching of product teams in the area of systemic innovation with Design Thinking and UX methods
![](https://audienceinmind.com/wp-content/uploads/2018/12/ICIS.png)
Method Training - Implementation of design sprint and product discovery training
![](https://audienceinmind.com/wp-content/uploads/2018/12/Lichtblick.png)
Lean User Research - Supporting the quality of ideas with lean user research and user testing methods
![](https://audienceinmind.com/wp-content/uploads/2018/12/Lottovate.png)
Value Proposition Design - Support in setting up an experience design strategy
![](https://audienceinmind.com/wp-content/uploads/2018/12/MMG.png)
Design Thinking - Strengthening business outcomes with persona development and idea development
![](https://audienceinmind.com/wp-content/uploads/2018/12/Otto.png)
Design team coaching - Strengthening the UX setup with the help of team coaching for product, design and user research
![](https://audienceinmind.com/wp-content/uploads/2018/12/RBI.png)
Method training - Discovery planning and method training for product teams in the B2B area
![](https://audienceinmind.com/wp-content/uploads/2018/12/Schwäbisch.Media_.png)
Vision Building - Conducting a vision workshop; support in setting up an experience design strategy
![SIGNAL_IDUNA_Logo](https://audienceinmind.com/wp-content/uploads/2020/10/SIGNAL_IDUNA_Logo.png)
Product discovery - Development of new products and services for the insurance sector
![](https://audienceinmind.com/wp-content/uploads/2018/12/Scoyo.png)
Product Ideation - Vision prototyping, setting up an experience design strategy
![](https://audienceinmind.com/wp-content/uploads/2018/12/Star-Finanz.png)
Design Sprints - Execution of design sprints and discovery studies for a user-oriented product strategy
![](https://audienceinmind.com/wp-content/uploads/2018/12/Sunhill.png)
Vision Building - Vision prototyping and design principles development based on a UX product vision
![](https://audienceinmind.com/wp-content/uploads/2018/12/TV-Spielfilm.png)
Methods Training - Coaching of design teams in user-centered design and collaborative teamwork
![](https://audienceinmind.com/wp-content/uploads/2018/12/Xing.png)
Product Discoveries - Participation and implementation of product discoveries for user-centered product design development
My expertise includes more than 15 years of experience in idea and design development - as a mentor, manager, driver and consultant:
„User-centered design means working with your users all throughout the project.“
– Don Norman, Scientist –
![](https://audienceinmind.com/wp-content/uploads/2018/12/Wiebke_ohne-Rahmen.jpg)
Wiebke Kudernatsch
UX & Impact-Oriented Design Experience
![](https://audienceinmind.com/wp-content/uploads/2018/12/noun_D20_1315314_ffffff.png)
Impact-Oriented
Product & Service Design
UX DRIVEN PROJECT SETUPS. PRODUCT DISCOVERIES. DESIGN MANAGEMENT. Design Thinking. IMPACT-ORIENTED SERVICE DESIGN TRAININGS. STRATEGIC PRODUCT DESIGN.