Agile UX & 
Product Design Experience.

Hello! I'm Wiebke Kudernatsch. I'm a dedicated Product Design Coach and consult companies and teams in the area of user-centered product & service design development."

Cross Innovation Lab 2021 

Audience In Mind supports the Cross Innovation Lab 2021 in Hamburg.

What's the context?
Here, creative professionals and companies work for several weeks in interdisciplinary teams on innovation projects of the economy sector. This year with the focus on the climate and the creation of sustainable innovations in economic areas such as mobility, logistics, construction and trade. 

Cross Innovation Lab >>

Design leadership for sustainable and user-centered products and services:

Product Ideations

Leading user-centric product discovery development cycles in interdisciplinary teams

Design Sprints

Leading agile design sprints for idea development in parallel to the product execution

Value Proposition

Setting up Value Proposition Design processes to evaluate user-centered strategies

Design Processes

Execution of co-creation workshops and user-centered design processes for idea and concept development

Design Trainings

Leading of UX method and design thinking sessions for creative processes close to the needs of the target groups

Vision Building

Setting up mission and vision workshops for a sustainable strategy development within the company

My business network, in which I have been actively involved:

Creation of innovation setups within agile project environments

For 15 years I've been actively working in the user-centered development and innovation development – as a product design lead, process coach, method trainer and moderator for design thinking. Always looking for a good user and service experience for the customer.

"For strong product strategies and innovative service concepts, it is essential to know the potential target groups and their needs in the most accurate way. For this it's important to involve the target groups in the development process at an early stage. A good user-oriented service vision guarantees future success for all its products and use cases"

Wiebke Kudernatsch

Innovation & User-centered Design

product & service design

UX Projekt SETUPS. Product Discoveries. Design Sprints. Design Thinking trainings. UX method trainings. Strategic Product Design.

(0049) 173-6026841


Hamburg, Germany