Agile UX & Impact-Oriented Service Design Experience.
„Hello, I am Wiebke Kudernatsch. I am a long-time design coach and advise companies and teams in the field of user-centred and sustainable product & service design development."
Cross Innovation Lab 2021
Audience In Mind supports the Cross Innovation Lab 2021 in Hamburg.
What's the context?
Here, creative professionals and companies work for several weeks in interdisciplinary teams on innovation projects of the economy sector. This year with the focus on the climate and the creation of sustainable innovations in economic areas such as mobility, logistics, construction and trade.
Design leadership for sustainable and user-centered products and services:
Product Ideations
Leading user-centric product discovery development cycles in interdisciplinary teams
Design Sprints
Leading agile design sprints for idea development in parallel to the product execution
Value Proposition
Value proposition design and impact processes for sustainable use strategies for business and product
Design Processes
Execution of co-creation workshops and user-centered design processes for idea and concept development
Design Trainings
Leading of UX method and design thinking sessions for creative processes close to the needs of the target groups
Vision Building
Execution of goal and vision workshops with clients and stakeholders for sustainable strategy development in the company
My business network, in which I have been actively involved:
Establish innovations & sustainable design strategies in projects
For 15 years I have been actively working in user-centred and life-centred idea and design development - as a project manager, strategist, process coach, method trainer and facilitator for design thinking. Always on the lookout for a good user experience for clients and a sustainable impact for business and planet.
"For sustainable product strategies and innovative service concepts, it is nowadays essential to know the potential target groups and their context of use in detail and to gear the development of ideas to them. A target image that is aligned with the users guarantees later success for the product and its application."
Wiebke Kudernatsch
UX & Impact-Oriented Design Experience
Impact-Oriented
Product & Service Design
UX DRIVEN PROJECT SETUPS. PRODUCT DISCOVERIES. DESIGN MANAGEMENT. Design Thinking. IMPACT-ORIENTED SERVICE DESIGN TRAININGS. STRATEGIC PRODUCT DESIGN.
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