Agile UX & Product Design Experience.
„Hello! I'm Wiebke Kudernatsch. I'm a dedicated Product Design Coach and consult companies and teams in the area of user-centered product & service design development."
Cross Innovation Lab 2021
Audience In Mind supports the Cross Innovation Lab 2021 in Hamburg.
What's the context?
Here, creative professionals and companies work for several weeks in interdisciplinary teams on innovation projects of the economy sector. This year with the focus on the climate and the creation of sustainable innovations in economic areas such as mobility, logistics, construction and trade.
Design leadership for sustainable and user-centered products and services:
Product Ideations
Leading user-centric product discovery development cycles in interdisciplinary teams
Design Sprints
Leading agile design sprints for idea development in parallel to the product execution
Value Proposition
Setting up Value Proposition Design processes to evaluate user-centered strategies
Design Processes
Execution of co-creation workshops and user-centered design processes for idea and concept development
Design Trainings
Leading of UX method and design thinking sessions for creative processes close to the needs of the target groups
Vision Building
Ausfürhung von Zielbild- und Visions-Workshops mit Kunden und Stakeholden für eine nachhaltige Strategieentwicklung im Unternehmen
My business network, in which I have been actively involved:
Creation of innovation setups within agile project environments
For 15 years I've been actively working in the user-centered development and innovation development – as a product design lead, process coach, method trainer and moderator for design thinking. Always looking for a good user and service experience for the customer.
„Für nachhaltige Produktstrategien und innovative Servicekonzepte ist es heutzutage essentiell, die potentiellen Zielgruppen und ihre Bedürfnisse genausten zu kennen und sie in die Ideenentwicklung frühzeitig mit einzubeziehen. Ein Zielbild, das am Nutzer ausgerichtet ist, garantiert den späteren Erfolg für das Produkt und seine Anwendung.“
Wiebke Kudernatsch
Innovation & User-centered Design
Customer-relevant
product & service design
UX PROJEKT SETUPS. PRODUCT DISCOVERIES. DESIGN MANAGEMENT. Design Thinking Schulungen. UX Methodenschulungen. STRATEGISCHES PRODUKTDESIGN.
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