{"id":6,"date":"2018-12-10T16:55:31","date_gmt":"2018-12-10T15:55:31","guid":{"rendered":"https:\/\/audienceinmind.com\/?page_id=6"},"modified":"2024-09-01T17:42:07","modified_gmt":"2024-09-01T15:42:07","slug":"agile-ux","status":"publish","type":"page","link":"https:\/\/audienceinmind.com\/en\/","title":{"rendered":"Agile UX"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Starter Wiebke&#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#ffffff&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;360deg&#8220; background_color_gradient_stops=&#8220;rgba(255,219,219,0.47) 62%|rgba(58,51,46,0.32) 100%&#8220; background_color_gradient_overlays_image=&#8220;on&#8220; background_color_gradient_start=&#8220;rgba(255,219,219,0.47)&#8220; background_color_gradient_start_position=&#8220;62%&#8220; background_color_gradient_end=&#8220;rgba(58,51,46,0.32)&#8220; background_image=&#8220;https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/IMG_6027_halb-1.jpg&#8220; background_position=&#8220;bottom_center&#8220; background_blend=&#8220;soft-light&#8220; max_height=&#8220;1000px&#8220; custom_margin=&#8220;|3vw|19px|||&#8220; custom_padding=&#8220;10vw||10vw|2px|true|false&#8220; custom_padding_tablet=&#8220;100px||100px|&#8220; custom_padding_phone=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;left&#8220; animation_intensity_slide=&#8220;5%&#8220; background_last_edited=&#8220;on|tablet&#8220; background_position_tablet=&#8220;center_right&#8220; background_position_phone=&#8220;bottom_center&#8220; background_blend_phone=&#8220;soft-light&#8220; border_radii=&#8220;|5px|5px|60px|5px&#8220; border_color_all=&#8220;#EC5D57&#8243; border_width_right=&#8220;1vw&#8220; border_color_right=&#8220;#edb3b1&#8243; border_color_left=&#8220;#EC5D57&#8243; box_shadow_style=&#8220;preset4&#8243; box_shadow_horizontal=&#8220;20px&#8220; box_shadow_vertical=&#8220;0px&#8220; box_shadow_color=&#8220;rgba(237,62,56,0.7)&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;0|0px|27px|0px&#8220; custom_width_px=&#8220;625px&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.16&#8243; text_font=&#8220;Montserrat||||||||&#8220; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.6em&#8220; ul_font=&#8220;||||||||&#8220; header_font=&#8220;Montserrat|500|||||||&#8220; header_text_color=&#8220;#ffffff&#8220; header_font_size=&#8220;4.5vw&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font=&#8220;||||||||&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; module_alignment=&#8220;center&#8220; text_line_height_tablet=&#8220;2em&#8220; text_line_height_phone=&#8220;2em&#8220; text_line_height_last_edited=&#8220;off|desktop&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; header_line_height_tablet=&#8220;1.2em&#8220; header_line_height_phone=&#8220;1.1em&#8220; header_line_height_last_edited=&#8220;on|phone&#8220; text_text_shadow_style=&#8220;preset3&#8243; text_text_shadow_vertical_length=&#8220;0.23em&#8220; text_text_shadow_blur_strength=&#8220;0.32em&#8220; text_text_shadow_color=&#8220;#a5a5a5&#8243; header_text_shadow_style=&#8220;preset3&#8243; header_text_shadow_vertical_length=&#8220;0.43em&#8220; header_text_shadow_blur_strength=&#8220;0.63em&#8220; header_text_shadow_color=&#8220;#cecece&#8220; inline_fonts=&#8220;Arial&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1><span style=\"color: #ffffff;\"><br \/>Agile UX &amp; Impact-Oriented<\/span><span style=\"color: #ffffff;\"> Service Design Experience.<\/span><\/h1>\n<p><span style=\"font-family: inherit; font-weight: normal;\"><span style=\"color: #ffffff;\">&#8222;<span class=\"s1\">Hello, I am Wiebke Kudernatsch. I am a long-time design coach and advise companies and teams in the field of user-centred and sustainable product &amp; service design<\/span><\/span><span style=\"color: #ffffff;\"><span class=\"s1\">&nbsp;development.\"<\/span><\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;http:\/\/audienceinmind.com\/kontakt&#8220; button_text=&#8220;Kontakt aufnehmen&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.16&#8243; custom_button=&#8220;on&#8220; button_text_size=&#8220;14px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#ec5d57&#8243; button_border_width=&#8220;16px&#8220; button_border_color=&#8220;#ec5d57&#8243; button_border_radius=&#8220;100px&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Montserrat|500|||||||&#8220; button_icon=&#8220;&#x3d;||divi||400&#8243; button_on_hover=&#8220;off&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;40px|||&#8220; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;off&#8220; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;off&#8220; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;off&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;off&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;off&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;-4px|||||&#8220; custom_padding=&#8220;5px||1px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;-1px|auto||auto||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_accordion _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_enable_image=&#8220;off&#8220; width=&#8220;100%&#8220; custom_margin=&#8220;|13px||||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_accordion_item open=&#8220;on&#8220; open_toggle_text_color=&#8220;#ffffff&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; body_font=&#8220;Montserrat||||||||&#8220; body_text_color=&#8220;#000000&#8243; background_enable_color=&#8220;off&#8220; background_image=&#8220;https:\/\/audienceinmind.com\/wp-content\/uploads\/2021\/02\/cross-innovation-lab.jpg&#8220; background_enable_image=&#8220;on&#8220; link_option_url=&#8220;https:\/\/kreativgesellschaft.org\/innovation\/cross-innovation-lab\/&#8220; link_option_url_new_window=&#8220;on&#8220; border_radii=&#8220;on|15px|15px|15px|15px&#8220; global_colors_info=&#8220;{}&#8220; toggle_font=&#8220;Archivo|700|||||||&#8220;]<\/p>\n<h1 class=\"font_reg font_xxl\"><span style=\"color: #ffffff;\">Cross Innovation Lab<\/span><\/h1>\n<p class=\"font_reg font_m\"><span style=\"color: #ffffff;\">Audience In Mind unterst\u00fctzt als Facilitator das Cross Innovation Lab der Hamburger Kreativgesellschaft.<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><b>What's the context?<br \/><\/b>Here, creative professionals and companies work for several weeks in interdisciplinary teams on innovation projects of the economy sector. This year with the focus on the climate and the creation of sustainable innovations in economic areas such as mobility, logistics, construction and trade.\u00a0<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong><a href=\"https:\/\/kreativgesellschaft.org\/innovation\/cross-innovation-lab\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: #ffffff;\">Cross Innovation Lab &gt;&gt;<\/a><\/strong><\/span><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;UX Services&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;10px|0px|102px|0px|false|false&#8220; top_divider_height=&#8220;50px&#8220; bottom_divider_style=&#8220;wave2&#8243; bottom_divider_color=&#8220;#ec5d57&#8243; bottom_divider_height=&#8220;46px&#8220; bottom_divider_flip=&#8220;vertical&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Montserrat|300|||||||&#8220; header_line_height=&#8220;1.3em&#8220; inline_fonts=&#8220;Verdana&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1><span style=\"font-family: inherit; font-weight: normal;\">Design leadership for sustainable and user-centered products and services:<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; admin_label=&#8220;Zeile UX Services&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;||0px&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb title=&#8220;Product Ideations&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xe007;||divi||400&#8243; icon_color=&#8220;#ffffff&#8220; image_icon_background_color=&#8220;#ec5d57&#8243; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;25px&#8220; _builder_version=&#8220;4.16&#8243; header_font=&#8220;Montserrat||||||||&#8220; header_text_color=&#8220;#333333&#8243; header_line_height=&#8220;2em&#8220; body_font=&#8220;Montserrat|300|||||||&#8220; body_text_color=&#8220;#2b2b2b&#8220; body_font_size=&#8220;15px&#8220; body_line_height=&#8220;2em&#8220; image_icon_custom_padding=&#8220;8px|8px|8px|8px|false|false&#8220; animation_style=&#8220;fade&#8220; animation=&#8220;off&#8220; border_radii_image=&#8220;on|100%|100%|100%|100%&#8220; icon_font_size=&#8220;25px&#8220; use_circle=&#8220;on&#8220; inline_fonts=&#8220;Arial&#8220; global_colors_info=&#8220;{}&#8220; image_icon_background_color__sticky_enabled=&#8220;#ec5d57&#8243; image_icon_background_color__sticky=&#8220;#ec5d57&#8243;]<\/p>\n<p><span style=\"font-family: inherit; font-weight: normal;\">Leading user-centric product discovery development cycles in interdisciplinary teams<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb title=&#8220;Design Sprints&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xe00a;||divi||400&#8243; icon_color=&#8220;#ffffff&#8220; image_icon_background_color=&#8220;#ec5d57&#8243; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;25px&#8220; _builder_version=&#8220;4.16&#8243; header_font=&#8220;Montserrat||||||||&#8220; header_line_height=&#8220;2em&#8220; body_font=&#8220;Montserrat|300|||||||&#8220; body_text_color=&#8220;#2b2b2b&#8220; body_font_size=&#8220;15px&#8220; body_line_height=&#8220;2em&#8220; image_icon_custom_padding=&#8220;8px|8px|8px|8px|false|false&#8220; animation_style=&#8220;fade&#8220; animation_delay=&#8220;100ms&#8220; animation=&#8220;off&#8220; border_radii_image=&#8220;on|100%|100%|100%|100%&#8220; icon_font_size=&#8220;25px&#8220; use_circle=&#8220;on&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Arial&#8220; global_colors_info=&#8220;{}&#8220; image_icon_background_color__sticky_enabled=&#8220;#ec5d57&#8243; image_icon_background_color__sticky=&#8220;#ec5d57&#8243;]<\/p>\n<p><span style=\"font-family: inherit; font-weight: normal;\">Leading agile design sprints for idea development in parallel to the product execution<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb title=&#8220;Value Proposition Design&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xe0e9;||divi||400&#8243; icon_color=&#8220;#ffffff&#8220; image_icon_background_color=&#8220;#ec5d57&#8243; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;25px&#8220; _builder_version=&#8220;4.16&#8243; header_font=&#8220;Montserrat||||||||&#8220; header_line_height=&#8220;2em&#8220; body_font=&#8220;Montserrat|300|||||||&#8220; body_text_color=&#8220;#2b2b2b&#8220; body_font_size=&#8220;15px&#8220; body_line_height=&#8220;2em&#8220; image_icon_custom_padding=&#8220;8px|8px|8px|8px|false|false&#8220; animation_style=&#8220;fade&#8220; animation_delay=&#8220;200ms&#8220; animation=&#8220;off&#8220; border_radii_image=&#8220;on|100%|100%|100%|100%&#8220; icon_font_size=&#8220;25px&#8220; use_circle=&#8220;on&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Arial&#8220; global_colors_info=&#8220;{}&#8220; image_icon_background_color__sticky_enabled=&#8220;#ec5d57&#8243; image_icon_background_color__sticky=&#8220;#ec5d57&#8243;]<\/p>\n<p><span style=\"font-family: inherit; font-weight: normal;\">Value proposition design and impact processes for sustainable use strategies for business and product<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; 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font-family: inherit; font-weight: normal;\">For 15 years I have been actively working in user-centred and life-centred idea and design development - as a project manager, strategist, process coach, method trainer and facilitator for design thinking. 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A target image that is aligned with the users guarantees later success for the product and its application.\"<\/em><\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8220;Wiebke Kudernatsch&#8220; image=&#8220;https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/Wiebke_ohne-Rahmen.jpg&#8220; image_icon_width=&#8220;100px&#8220; _builder_version=&#8220;4.20.0&#8243; header_font=&#8220;||||||||&#8220; header_font_size=&#8220;19px&#8220; body_font=&#8220;Montserrat|300|||||||&#8220; body_text_align=&#8220;center&#8220; body_font_size=&#8220;16px&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;|||&#8220; border_radii_image=&#8220;on|100%|100%|100%|100%&#8220; image_max_width=&#8220;100px&#8220; inline_fonts=&#8220;Times New Roman&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span style=\"font-family: inherit; font-weight: normal;\">UX &amp; Impact-Oriented Design Experience<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Footer&#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#ec5d57&#8243; custom_margin=&#8220;||&#8220; custom_padding=&#8220;20px||50px||false|false&#8220; top_divider_height=&#8220;660px&#8220; top_divider_flip=&#8220;horizontal&#8220; bottom_divider_style=&#8220;clouds2&#8243; bottom_divider_color=&#8220;rgba(255,255,255,0.08)&#8220; bottom_divider_height=&#8220;600px&#8220; bottom_divider_flip=&#8220;vertical&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/noun_D20_1315314_ffffff.png&#8220; align=&#8220;center&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.16&#8243; max_width=&#8220;5%&#8220; max_width_tablet=&#8220;8%&#8220; max_width_phone=&#8220;12%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.16&#8243; text_font=&#8220;Montserrat||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;Montserrat|300|||||||&#8220; header_2_text_align=&#8220;center&#8220; header_2_font_size=&#8220;40px&#8220; header_2_line_height=&#8220;1.4em&#8220; header_3_font=&#8220;||||||||&#8220; header_4_font=&#8220;||||||||&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; header_2_font_size_tablet=&#8220;33px&#8220; header_2_font_size_phone=&#8220;30px&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; header_2_line_height_tablet=&#8220;1.4em&#8220; header_2_line_height_phone=&#8220;&#8220; header_2_line_height_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Times New Roman&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><span style=\"font-family: inherit; font-weight: normal;\">Impact-Oriented\u00a0<\/span><br \/><span style=\"font-family: inherit; font-weight: normal;\">Product &amp; Service Design<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.20.0&#8243; text_font=&#8220;Montserrat|||on|||||&#8220; text_text_color=&#8220;rgba(255,255,255,0.7)&#8220; text_font_size=&#8220;16px&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; custom_padding=&#8220;0px|||||&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Times New Roman,Arial&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span style=\"font-family: inherit; font-weight: normal;\"><span style=\"background-color: #ec5d57; font-size: 16px;\">UX DRIVEN PROJECT SETUPS. 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