{"id":298,"date":"2018-12-11T16:47:23","date_gmt":"2018-12-11T15:47:23","guid":{"rendered":"https:\/\/audienceinmind.com\/?page_id=298"},"modified":"2024-09-01T17:33:18","modified_gmt":"2024-09-01T15:33:18","slug":"referenzen","status":"publish","type":"page","link":"https:\/\/audienceinmind.com\/en\/referenzen\/","title":{"rendered":"References"},"content":{"rendered":"

[et_pb_section fb_built=“1″ custom_padding_last_edited=“on|desktop“ admin_label=“Starter Wiebke“ _builder_version=“4.16″ background_color=“#ffffff“ use_background_color_gradient=“on“ background_color_gradient_direction=“175deg“ background_color_gradient_stops=“rgba(255,219,219,0.47) 0%|rgba(58,51,46,0.32) 76%“ background_color_gradient_overlays_image=“on“ background_color_gradient_start=“rgba(255,219,219,0.47)“ background_color_gradient_end=“rgba(58,51,46,0.32)“ background_color_gradient_end_position=“76%“ background_image=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/IMG_6033_halb2-1.jpg“ background_position=“top_center“ min_height=“445px“ custom_margin=“|3vw||“ custom_padding=“90px||30px||false|false“ custom_padding_tablet=“50px||50px||true“ custom_padding_phone=“|||“ animation_style=“slide“ animation_direction=“left“ animation_intensity_slide=“5%“ border_radii=“|5px|5px|60px|5px“ border_color_all=“#EC5D57″ border_width_right=“1vw“ border_color_right=“#edb3b1″ border_color_left=“#EC5D57″ box_shadow_style=“preset4″ box_shadow_horizontal=“20px“ box_shadow_vertical=“0px“ box_shadow_color=“rgba(237,62,56,0.7)“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ custom_padding=“0|0px|27px|0px“ custom_width_px=“625px“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/noun_D20_1315314_ffffff.png“ align=“center“ _builder_version=“4.16″ max_width=“6%“ max_width_tablet=“8%“ max_width_phone=“12%“ max_width_last_edited=“on|phone“ always_center_on_mobile=“off“ locked=“off“ global_colors_info=“{}“][\/et_pb_image][et_pb_text admin_label=“Text“ _builder_version=“4.16″ text_font=“Montserrat||||||||“ text_font_size=“22px“ text_line_height=“1.6em“ ul_font=“||||||||“ header_font=“Montserrat|500|||||||“ header_font_size=“4.5vw“ header_line_height=“1.1em“ text_orientation=“center“ background_layout=“dark“ module_alignment=“center“ text_line_height_tablet=“2em“ text_line_height_phone=“2em“ text_line_height_last_edited=“off|desktop“ header_font_size_tablet=“40px“ header_font_size_phone=““ header_font_size_last_edited=“on|tablet“ header_line_height_tablet=“1.2em“ header_line_height_phone=“1.1em“ header_line_height_last_edited=“on|phone“ text_text_shadow_style=“preset3″ text_text_shadow_vertical_length=“0.3em“ text_text_shadow_blur_strength=“0.74em“ text_text_shadow_color=“rgba(137,137,137,0.74)“ header_text_shadow_style=“preset3″ header_text_shadow_color=“rgba(104,104,104,0.5)“ global_colors_info=“{}“]<\/p>\n

Product & Service Design Management.<\/h1>\n

As an agile design coach and strategic product designer, I advise B2B and B2C companies and teams processually and methodically in idea & design development.\u00a0<\/span><\/p>\n

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As an agile design coach and strategic product designer, I advise companies processually and methodically in idea and design development:<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/Academics.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“79%“ module_alignment=“center“ custom_padding=“0px||0px“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

Vision Building - Setting up a product vision based on user and business insights<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/Accuity.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“71%“ module_alignment=“center“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ header_font=“||||||||“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

Product Discovery - Development of an experience design strategy using Lean UX and user research methods<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/Arvato.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“70%“ module_alignment=“center“ global_colors_info=“{}“]Creating an experience design strategy based on lean UX and user research methods<\/span>[\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

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UX Training - Implementation of UX & Design Thinking training to increase innovation<\/span><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.16″ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/DM.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“72%“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

Method trainings - Strengthening the product strategy; Development of an internal UX method toolbox\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/Elbsurfer.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“70%“ module_alignment=“center“ custom_padding=“0px||0px“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ header_font=“||||||||“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

Product Discovery - Strengthening product development in the area of user-centred development processes and methods<\/span><\/p>\n

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UX & Design Management - Establishing processes and methods. Strengthening research measures<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/Finanzcheck.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“80%“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ header_font=“||||||||“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

Design Sprints - Strengthening product development in user-centered development processes and in setting up discovery processes<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/FFF.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“72%“ module_alignment=“center“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

Design Thinking - Implementation of Design Thinking training; Support in persona development for the product<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/Focus-1.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“71%“ module_alignment=“center“ custom_padding=“0px||0px“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ header_font=“||||||||“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

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Ideation - Implementation of a product ideation, support in the use of Lean UX and experience mapping methods<\/span><\/p>\n<\/div>\n<\/section>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/Burda.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“80%“ module_alignment=“center“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ header_font=“||||||||“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

Design Thinking - Coaching of product teams in the area of \u200b\u200bsystemic innovation with Design Thinking and UX methods<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/ICIS.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“74%“ module_alignment=“center“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

Method Training - Implementation of design sprint and product discovery training<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/Lichtblick.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“73%“ module_alignment=“center“ custom_padding=“0px||0px“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ header_font=“||||||||“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

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Lean User Research - Supporting the quality of ideas with lean user research and user testing methods<\/span><\/p>\n

 <\/p>\n<\/div>\n<\/section>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/Lottovate.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“78%“ module_alignment=“center“ custom_padding=“||14px||false|false“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ header_font=“||||||||“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

Value Proposition Design - Support in setting up an experience design strategy<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/MMG.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“74%“ module_alignment=“center“ custom_padding=“||16px||false|false“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

Design Thinking - Strengthening business outcomes with persona development and idea development<\/span><\/p>\n

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Design team coaching - Strengthening the UX setup with the help of team coaching for product, design and user research<\/span><\/p>\n<\/div>\n<\/section>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/audienceinmind.com\/wp-content\/uploads\/2018\/12\/RBI.png“ show_bottom_space=“off“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ max_width=“77%“ module_alignment=“center“ custom_padding=“||14px||false|false“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ text_font=“Montserrat|300|||||||“ text_text_color=“#2b2b2b“ text_font_size=“15px“ header_font=“||||||||“ inline_fonts=“Arial“ global_colors_info=“{}“]<\/p>\n

Method training - Discovery planning and method training for product teams in the B2B area<\/span><\/p>\n

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Vision Building - Conducting a vision workshop; support in setting up an experience design strategy<\/span><\/p>\n

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Product discovery - Development of new products and services for the insurance sector<\/span><\/p>\n

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Product Ideation - Vision prototyping, setting up an experience design strategy<\/span>\u00a0<\/span><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n

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Design Sprints - Execution of design sprints and discovery studies for a user-oriented product strategy<\/span><\/p>\n

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Vision Building - Vision prototyping and design principles development based on a UX product vision<\/span><\/span><\/p>\n

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Methods Training - Coaching of design teams in user-centered design and collaborative teamwork<\/span><\/p>\n<\/div>\n<\/section>\n<\/div>\n

 <\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Product Discoveries - Participation and implementation of product discoveries for user-centered product design development<\/span><\/p>\n

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My expertise includes more than 15 years of experience in idea and design development - as a mentor, manager, driver and consultant:<\/span><\/h2>\n

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„User-centered design means working with your users all throughout the project.“<\/span><\/p>\n

– Don Norman, Scientist –<\/span><\/p>\n

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UX & Impact-Oriented Design Experience<\/span><\/p>\n

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Impact-Oriented\u00a0<\/span>
Product & Service Design<\/span><\/h2>\n

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UX DRIVEN PROJECT SETUPS. PRODUCT DISCOVERIES. DESIGN MANAGEMENT.<\/span> Design Thinking. IMPACT-ORIENTED SERVICE DESIGN TRAININGS. STRATEGIC PRODUCT DESIGN.<\/span><\/span><\/p>\n

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